parfum – GUS

Intensity, Distilled: Lacoste Original Parfum Rewrites the Code of Modern Masculinity

Iker
June 12, 2025

There are fragrances that follow trends, and then there are those that define an era. The new Lacoste Original Parfum, landing this June, does the latter — reimagining masculine elegance with a depth that feels both timeless and thrillingly now....

Grooming, Lifestyle

Jimmy Choo Man Extreme: The Scent of Unapologetic Freedom

Iker
May 24, 2025

What does masculinity smell like in 2025? For Jimmy Choo, it’s crimson, daring, and unapologetically seductive. Enter Jimmy Choo Man Extreme — a fragrance designed for the man who doesn’t just chase adrenaline, he embodies it. Building on the iconic...

Grooming, Lifestyle

L’Homme by Elie Saab: The Scent of Contrast

Iker
March 11, 2025

Elie Saab expands his vision of elegance with L’Homme, his first fragrance for men. Known for his mastery of couture and timeless refinement, the designer now translates his signature aesthetic into a scent that balances light and shadow, strength and...

Grooming, Lifestyle

Bouzouk: A Fragrance That Tells a Story

Frederick
January 28, 2025

Bouzouk, a man of many talents, has unveiled his latest creation: a namesake fragrance simply titled Bouzouk. Known for his career as an internationally acclaimed makeup artist, painter, and writer, Bouzouk now ventures into the world of perfumery, crafting a...

Grooming, Lifestyle

Eros Energy: Versace’s Bold Statement for Modern Men

Alessandro
October 28, 2024

Versace introduces Eros Energy, a fragrance designed for the man who knows who he is. Inspired by the Mediterranean, this scent blends citrus and woods, creating a balance between freshness and intensity. It opens with bright notes of Italian bergamot...

Grooming, Lifestyle

L’Eau Pâle: Courrèges’ New Fragrance Captures Mediterranean Evenings

Iker
October 10, 2024

Courrèges launches its latest fragrance, L’Eau Pâle, evoking the essence of a serene Mediterranean evening. With notes of benzoin, lemon, and lavandin, the scent paints a picture of a summer night, where the sea breeze mingles with the cool twilight....

Lifestyle

Replay’s Source of Life: A Fresh Scent Rooted in Nature

Iker
October 3, 2024

Replay introduces Source of Life, a new fragrance collection designed for men who value nature, sustainability, and simplicity. Drawing inspiration from the natural world, the unique bottle design mimics the shape of sea-polished glass, reflecting a commitment to recycled materials...

Grooming, Lifestyle

AWAY TONIGHT by Abercrombie & Fitch: an addictive new fragrances for men.

Alessandro
November 10, 2022

AWAY TONITE is the art of savoring the momenta as enjoying the night! But AWAY TONIGHT is not about what we’ll do; it’s about doing it together. Abercrombie & Fitch’s new fragrance captures both the anticipation of the evening to...

Grooming

To celebrate 25 years of JP Gaultier’s Le Mâle, Le Mâle Le Parfum comes as a richer, warmer and more intense version.

Frederick
January 7, 2021

You certainly familiar with the original Le Male Eau de Toilette, whether you know it for its oriental-aromatic scent or its iconic bottle. 25 years later, Jean Paul Gaultier have added another full-bodied fragrance into the mix: Le Male Le...

‘parfum’

Intensity, Distilled: Lacoste Original Parfum Rewrites the Code of Modern Masculinity

Jimmy Choo Man Extreme: The Scent of Unapologetic Freedom

L’Homme by Elie Saab: The Scent of Contrast

Bouzouk: A Fragrance That Tells a Story

Eros Energy: Versace’s Bold Statement for Modern Men

L’Eau Pâle: Courrèges’ New Fragrance Captures Mediterranean Evenings

Replay’s Source of Life: A Fresh Scent Rooted in Nature

AWAY TONIGHT by Abercrombie & Fitch: an addictive new fragrances for men.

To celebrate 25 years of JP Gaultier’s Le Mâle, Le Mâle Le Parfum comes as a richer, warmer and more intense version.

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